INFLUENCE OF BRAND IMAGE AND WORD OF MOUTH
COMMUNICATION ON PURCHASE DECISION IN TIKTOK SHOP

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UEU » Proceeding » Teknik Informatika
Posted by [email protected] at 14/02/2022 11:08:06 • 531 Views

INFLUENCE OF BRAND IMAGE AND WORD OF MOUTH COMMUNICATION ON PURCHASE DECISION IN TIKTOK SHOP

Created by :
Diana Novita ( 0305097802 )
Jeni Andriani; Nafisah Yuliani

Subject:	PERILAKU KONSUMEN PEMBELIAN E-COMMERCE
Alt. Subject :	CONSUMER BEHAVIOR PURCHASE E-COMMERCE
Keyword:	Tiktok shop brand image word of mouth advertisement buying decision

Description:

Since customers may have different views of your brand, it is important to strive to maintain a consistent brand image. Companies spend a lot of time planning brand personality, voice and brand positioning in the market. All of these help customers interact with your brand and perceive your brand, and ultimately form a brand image. Some of the power of e-commerce also involves the promotion of brand image. One of the powers of marketing products is word of mouth. Because of this power, people will automatically get testimony from real buyers and use the product itself. Most people believe in his marketing strategy. This study examines the influence of brand image and word of mouth communication on product purchasing decisions for consumers through Tiktok shop. The data used in this study were obtained from a questionnaire made using google form. with the number of respondents as many as 89 people. Where the method that use in this study is descriptive analysis method based on the google form data that we collected. The respondens consist of students, lecture, worker, housekeeper and etc. They came form different age, work, envirotment and experiences of using the Tiktok app.

Date Create	:	14/02/2022
Type	:	Text
Format	:	pdf
Language	:	English
Identifier	:	UEU-Proceeding-14_0222
Collection ID	:	14_0222

Source :
INFLUENCE OF BRAND IMAGE AND WORD OF MOUTH COMMUNICATION ON PURCHASE DECISION IN TIKTOK SHOP

Relation Collection:
Fakultas Ilmu Komputer

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@2022 Perpustakaan Universitas Esa Unggul

Publication URL :
https://digilib.esaunggul.ac.id/influence-of-brand-image-and-word-of-mouthcommunication-on-purchase-decision-in-tiktok-shop-23416.html

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